This Is the Sweet Spot Homebuyers Have Been Waiting For

by Alan Shafran





































After months of sitting on the sidelines due to high mortgage rates and affordability challenges, many homebuyers in North County, San Diego, are finally seeing an opportunity to step back into the market. With mortgage rates trending downward, today’s market is creating a sweet spot for buyers—and it might not last long.


At Shafran Realty Group, we understand the local market dynamics and are here to help you navigate this window of opportunity. If you’ve put your home-buying plans on hold, now might be the perfect time to make your move!

As you weigh your options and decide if you should buy now or wait, ask yourself this: What do you think everyone else is going to do?

The truth is, if mortgage rates continue to ease, as experts project, more buyers will jump back into the market. A survey from Bankrate shows over half of homeowners would be motivated to buy this year if rates drop below 6% (see graph below):



With rates already in the low 6% range, we’re not terribly far off from hitting that threshold. The bottom line is, that when they drop into the 5s, the number of buyers in the market is going to go up – and that means more competition for you.

That increased demand will likely push home prices up, which could potentially take away from some of the benefits you'd gain from a slightly lower interest rate. As Nadia Evangelou, Senior Economist and Director of Real Estate Research at the National Association of Realtors (NAR), explains:

“The downside of increased demand is that it puts upward pressure on home prices as multiple buyers compete for a limited number of homes. In markets with ongoing housing shortages, this price increase can offset some of the affordability gains from lower mortgage rates.”

So, while waiting to buy may seem like a smart move, it could backfire if rising prices outpace your savings from slightly lower rates.

What This Means for You

Right now, buyers in North County, San Diego have a unique chance to get ahead. The current market is a buyer’s sweet spot—why? Because many others are still waiting on the sidelines, leaving you with less competition. With fewer people actively searching for homes, this is your opportunity to find the perfect property. Plus, affordability has improved significantly, thanks to recent drops in mortgage rates, making homeownership in North County more accessible than it’s been in months. As Mike Simonsen, Founder of Altos Research, says:

“Mortgage payments on the typical-price home are 7% lower than last year and are 13% lower than the peak in May 2024.”

And while the supply of homes for sale is still low, it's also higher than it’s been in years. According to Ralph McLaughlin, Senior Economist at Realtor.com:

“The number of homes actively for sale continues to be elevated compared with last year, growing by 35.8%, a 10th straight month of growth, and now sits at the highest since May 2020.”

This means you now have more options to choose from than you’ve had in quite a while.

With fewer buyers in the market, improving affordability, and more homes to choose from, you have the chance to find the right one before the competition heats up.

Why Waiting Could Cost You

If you’re waiting for the perfect time to buy, it’s important to understand that timing the market is nearly impossible. The longer you wait, the higher the risk that market conditions will shift—and not necessarily in your favor. As Greg McBride, Chief Financial Analyst at Bankrate, says:

“It’s one of those things where you should be careful what you wish for. A further drop in mortgage rates could bring a surge of demand that makes it tougher to actually buy a house.”

Bottom Line

Don’t wait until you’re facing more competition and higher prices—right now, you have the perfect opportunity to buy a home while the market is in a sweet spot. In North County, San Diego, conditions are ideal for buyers, and Shafran Realty Group is here to help you take full advantage. Let’s connect today to ensure you don’t miss out on this prime moment to secure your dream home.

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Alan Shafran

CEO | License ID: 00969660

+1(760) 385-7838

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