Why More Sellers Are Hiring Real Estate Agents

by Alan Shafran



Putting your house for sale on your own – often called “For Sale by Owner” or FSBO – might be on your mind. While it might seem like a good idea at first, the process can quickly become overwhelming, especially in today’s complex market. That’s where the
Shafran Realty Group comes in! With years of experience and unmatched expertise in North County San Diego, we’re here to simplify the process, handling everything from pricing and marketing to negotiations and paperwork, ensuring your sale is smooth and successful.

It’s no wonder data from the National Association of Realtors (NAR) shows fewer homeowners are going FSBO and more are choosing expert agents instead (see graph below).



Here’s why partnering with an expert like Shafran Realty Group is the go-to choice for homeowners in North County San Diego. Selling your home is a major decision, and while FSBO might seem like a way to save money or time, it often comes with unexpected challenges.

The process requires setting the right price, navigating ever-increasing legal paperwork, and crafting a strategy to attract the right buyers. Going it alone means taking on more than most people expect.

Here are two key reasons why working with Shafran Realty Group can make all the difference in ensuring a smooth, successful sale.

1. Getting the Price Right

One of the biggest hurdles when selling a house on your own is figuring out the right price. It’s not as simple as picking a number that sounds good – you need to hit the bullseye. Price your home too high, and buyers may overlook your listing. Price it too low, and you could leave money on the table or even raise red flags about the condition of your home.

We at Shafran Realty Group are experts in pricing homes based on today’s market trends. As Zillow explains:

“Agents are pros when it comes to pricing properties and have their finger on the pulse of your local market. They understand current buying trends and can provide insight into how your home compares to others for sale nearby.”

With our knowledge of the local market, buyer behavior, and what homes like yours are selling for, we will help you make sure you set a price that’s competitive and that’ll draw in buyers. And it’s that perfectly strategic price that’ll set the stage for selling at top dollar.

2. Understanding and Managing the Paperwork

Another part of the process is dealing with a growing stack of paperwork, from disclosure forms to contracts. Each document needs to be completed accurately, and there are legal requirements to follow that can feel overwhelming if you’re not familiar with them.

This is where our expertise at Shafran Realty Group shines. We’ve handled the paperwork countless times and will guide you step by step, ensuring accuracy and avoiding delays or complications. With us, you’ll have peace of mind throughout the process.

Bottom Line

Selling your home is a big decision, and having a trusted partner like Shafran Realty Group makes all the difference. Let’s connect so we can handle everything—from pricing to the details—helping you sell with confidence in North County San Diego

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Alan Shafran

CEO | License ID: 00969660

+1(760) 385-7838

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