Experienced realtors who wish to sell their clients properties have more tools than ever to successfully market their homes. From single property websites to video walk-throughs, realtors have a plethora of ways to capture the attention of eager buyers. Below are five real estate marketing tips to help sellers attract more buyers and shorten the real estate sales cycle.
1) Hire an experienced real estate agent. Choose your real estate agent wisely by interviewing at least two agents. Make sure he or she is a full time Realtor with a solid reputation and track record of success in their community. Check their reviews on Google and Facebook as well as their references. Over 90% of buyers are looking online for their next home, so hiring an agent with a great online presence is also a must.
2) Make accessibility a priority. You can have the best agent and property photos in the world, but you will not sell your property unless interested buyers can tour the home. When you decide to sell your property, make sure that you discuss preferred open house times as well as any issues with accessibility such as a household pet for example.
3) Engage potential buyers with video walk-throughs. Using video walkthroughs is a great way to convey the ambiance of your home. In addition to engaging potential buyers, video walk-throughs can capture your property’s ambiance and other assets that cannot be expressed through words or still photos. Video walkthroughs can be very effective when shared on social media as well.
4) Cleanliness and curb appeal. Sometimes a small investment into some landscaping or even a fresh coat of paint on the inside of the home can help make your property more attractive on the first impression. Potential buyers who visit your property are more likely to remember your home if the first impression is a good one.
5) Buyer incentives. Its no secret that people like to save money. Consult with your agent first, but sometimes offering closing cost incentives for new buyers can help your property stand out among others in the community. Many buyers are pulling together all their available funds to purchase a new home and any potential savings can help make your property more attractive to the right buyer.
What is the single best way to market your property?
There is no substitute for experience in the real estate industry. The surest path to promoting your property is to seek the expertise of a realtor that has experience in your community. An accomplished real estate professional will have the knowledge and tools to help you sell your home or property. In addition to providing pricing expertise and handling important paperwork for you, an experienced agent will provide you with support and guidance throughout the entire selling process.